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OUR IDENTITY

The brand
story

The Brand

Vision

To establish a new aesthetic of contemporary elegance in resort wear, defined by simplicity and sustainability, inspired from Mediterranean nature and the ancient Greek ideal.

Mission

To offer the modern city dweller and traveler high-quality apparel, in timeless designs and shape-liberating silhouettes.

To provide our customers with high-end fashion styles using eco-friendly fabrics and dyes, in respect with nature.

To reassure business loyalty and logistic excellence towards our partners worldwide.

Values

Sustainability: Nature is in the very core of the brand, that’s why natural fabrics & dyes are always a priority.

Greece as an Inspiration: Greek nature, civilization and mythology is a constant creative source, with elements like aquatic prints and ancient Greek patterns adorning each collection.

Simplicity: Effortless, understated designs and loose silhouettes define the look.

To respect diversity, paying tribute to a broad spectrum of shapes and fits, from Contemporary Fit to Loose Fit.

The Designers

Our Heritage

Founded by Alexandros Tsougkranis and his wife Charikleia in 1975, Haris Cotton is an independent apparel brand, based in Athens. The brand has evolved ever since under the lead of its successors, Kostas and Eva, preserving its philosophy to capture the essence of Greek summer, all year round. Born by the sea, amidst the flora of the Greek landscape, in a place where earth and myth collide, Haris Cotton comes to life.

 

Our designs

Inspired by Greek nature, defined by airy styles crafted from natural fabrics and committed to sustainability, this is how our designs are made. All of our garments are made in Greece, designed and produced in-house in Athens.

 

Our team

We are passionate professionals, willing to provide extended value to all our customers and partners, ensuring the most efficient and reliable service is provided worldwide.

Our Responsibility

Having a longstanding presence in the fashion industry and with successful activity across the world, Haris Cotton operates from its Flagship and own retail stores across Greece, as well as through a wide network of distributors and B2B retailers. Quality reassurance, business loyalty and logistic excellence is our simple commitment towards our partners.

We are a proud bearer of ISO 9001: 2015. We commit to quality and are conscious of our environmental impact.